Setting the wheels in motion!

Cherie Pridham Racing

Smith Partnership is proud to have forged a new partnership with Vitus Pro Cycling, creating a new mutually beneficial working relationship by sponsoring their team for the 2018 cycling season.

Cherie Pridham, Team Principal & Sports Director at Vitus Pro Cycling said “It is fantastic to work alongside Smith Partnership, a great Law firm in Derby. Its important to know that our commercial contracts are taken care of and any legal advice to all aspects of running a successful management team behind our cycling team are dealt with professionally.  Smith Partnership are actively involved in supporting sports in Derby. We are looking forward to sharing the cycling world with the team at Smith Partnership, and proud to carry their logo on board our young team.”

Bally Atwal, Partner at Smith Partnership said: “I have known Cherie for some time now, having first been introduced to her some years ago when she was starting out as a Team Principal, it is great to see her passion and commitment to professional cycling reaping rewards.  With Smith Partnership being the Preferred Legal Partner to several different sporting clubs and sport being so close to all of our hearts, we know it plays an enormously positive role in binding communities together and inspiring people of all ages to be active, which is why we were keen to support Cherie and the team as they embark on what will hopefully be a very successful season.  It’s exciting to know that our branding will appear on the support vehicles and on the front of the team’s jersey tops and be toured around Europe!”

Who are Vitus Pro Cycling and when are they racing?

The 2018 season will mark the fifth season that Cherie Pridham Racing has managed a British UCI registered team. In partnership with Wiggle and Chain Reaction Cycles under the name of Vitus Pro Cycling, Cherie will continue to develop a team committed to the British cycling scene.  Dates to look out for the team racing are:-

Redditch 10/05

Motherwell 15/05

Aberdeen 17/05

Durham men's hill-climb 22/05

Durham 22/05

Aberystwyth 26/05

Stevenage men's TTT 28/05

Stevenage 28/05

Wembley Park 29/05

Grand Final to be confirmed!