Smith Partnership featured in Thomson Reuters Case Study films
Smith Partnership, one of largest firms of solicitors in the East Midlands, was delighted to have been invited by Thomson Reuters to be featured in a national legal industry case study, regarding its innovative approach to marketing and business development.
Thomson Reuters, global intelligence and business insight specialists, invited the leading law firm to be interviewed and filmed in London on 26th April. The company’s Business Development team were invited to be on a panel of industry leaders to discuss their innovative marketing and business development strategy, which has ultimately increased its turnover.
Claire Twells, partner at Smith Partnership and Head of Business Development said: “We were absolutely thrilled to have been invited by Thomson Reuters to be featured in this case study, which focused on how small to medium sized law firms innovate, to retain and attract both clients and staff. The interview is now available for people to view on You Tube, with six mini programmes, offering key industry insight.
“Over the last four years we have developed an intensive marketing campaign across a number of targeted channels, such as regional newspapers and magazines, social media platforms Twitter, Facebook and Linked In, also creating two new website platforms.
“Our campaigns have targeted key audiences for specific legal services, which has resulted in substantial increases in new client files being set up, which is why I believe we won the Derby Telegraph Business Award for Sales and Marketing recently!
“Investing in new technology has always been a core strategy at Smith Partnership, to improve our client service levels and to reach out to potential new clients, who are using new social media channels on a daily basis; for both commercial and private services.”
To view the programmes visit:
Celebrating its 30th anniversary in 2017, Smith Partnership offers a full range of legal services to help both private and commercial clients manage the most important events in their lives; such as moving house, buying a business or making a will.
Its team of professionals across the East Midlands can help manage some of life`s upheavals, offering sensible planning to ensure peace of mind and legal protection, whatever the circumstances.