A Human Approach to Marketing at Smith Partnership

Smith Partnership, winners of the Sales and Marketing award at the Derby Telegraph Business Awards 2017, is now pushing forward with a range of new marketing campaigns – and currently enjoying great success with its new local radio adverts, featuring members of staff.

Jodie Aston, Head of Residential Conveyancing at the Swadlincote office, and David Clark, a Partner who specialises in Industrial Disease compensation, who works in the Derby office, were asked to take part in the new radio advert campaign; which was designed to show that solicitors are approachable, and will take care of your legal matters using a human touch.

Victoria Booth, Marketing Manager at Smith Partnership spoke about the success of the campaign so far: “We are always looking to push the boundaries in our approach to marketing our law firm, so we stand out from the competition and keep our title of one of the biggest full service law firms in the Midlands.

“The new range of radio adverts were created to show that our staff are all real people, not scary or unapproachable, and that we have a family and hobbies just like everyone else.

“So for example, we talked about Jodie’s love of her lively Cocker Spaniel dog and how to keep it amused and with David we talked about his love for the Peak District – and that they are friendly experts who can help with legal matters too.

“The campaigns have already received excellent feedback from listeners of Capital and Gold regional radio stations, and we have generated a large number of new work leads for the legal teams in both offices. We are really looking forward to developing the campaign further in 2018!”

Established in 1987, Smith Partnership offers a full range of legal services to help both private and commercial clients to manage the most important events in their lives; such as moving house, buying a business or making a will.

Its team of professionals can help manage some of life`s upheavals, offering sensible planning to ensure peace of mind and legal protection, whatever the circumstances.